Soft textures, bright colours and a reclaimed frame come together in Reduce, Reuse, Reframe by SoftGround Studios. A handmade artwork for your wall or shelf, with each piece being just a little different.

Why Reduce, Reuse, Reframe stands out

• Each piece has its own look because it is handmade and the frame used may vary.
• Ready to display in your home: the frame is included.
• Easy to style on the wall, a cabinet, shelf or desk.
• Lots of texture and colour through the combination of different yarns and fibres.
• Reclaimed frame that gives an existing object a new purpose.
• Made by LGBTQ+ business SoftGround Studios.

Reduce, Reuse, Reframe

The name says it all: Reduce, Reuse, Reframe gives existing frames a new lease of life by combining them with colourful, fluffy textile art.

Within the frame, SoftGround Studios uses different yarns, textures and materials. This creates a three-dimensional work that appears to literally emerge from the frame.

You can hang the artwork on the wall or place it on a shelf, cabinet or desk. Its compact size also makes it easy to combine with other art, photos and home accessories.

Variants

Blue
Pink

Because each piece is handmade and assembled with a reclaimed frame, colour details, textures and the frame may vary slightly from the product photo.

Size

16 × 21,5 cm

Material

The artwork consists of a mix of natural and synthetic fibres and materials, including:

polyester, cotton, acrylic, nylon, rayon, wool, polyamide, thermoplastic adhesive and wood.

The exact composition may vary from one piece to another.

The frame is included.

About SoftGround Studios

SoftGround Studios is an LGBTQ+ business, founded in 2026 and run by artist Azzeline Jorieux, with help from her partner Morgan MacFadyen.

Azzeline has been creating these textile artworks since 2024. The studio was founded as a tribute to the artistic women who came before her and focuses on multidisciplinary textile art that brings colour and joy into the home.

Choose Blue or Pink and give a piece of wall or shelf its own fluffy personality.