Soft textures, bright colors, and a repurposed frame come together in Reduce, Reuse, Reframe by SoftGround Studios. A handmade artwork for your wall or shelf, with each piece being just a little different.

Why Reduce, Reuse, Reframe stands out

• Each work has its own character because it is handmade and the frame used may vary.
• Ready to display in your interior: the frame is included.
• Easy to style on the wall, a cabinet, shelf, or desk.
• Lots of texture and color through the combination of different yarns and fibers.
• Repurposed frame that gives an existing object a new purpose.
• Made by LGBTQ+ business SoftGround Studios.

Reduce, Reuse, Reframe

The name says it all: Reduce, Reuse, Reframe gives existing frames a new lease on life by combining them with colorful, fluffy textile art.

Inside the frame, SoftGround Studios uses different yarns, textures, and materials. This creates a three-dimensional work that literally seems to emerge from the frame.

You can hang the artwork on the wall or place it on a shelf, cabinet, or desk. Its compact size also makes it easy to combine with other art, photos, and home accessories.

Variants

Blue
Pink

Because each piece is handmade and assembled with a repurposed frame, color details, textures, and the frame may differ slightly from the product photo.

Size

16 × 21,5 cm

Material

The artwork consists of a mix of natural and synthetic fibers and materials, including:

polyester, cotton, acrylic, nylon, rayon, wool, polyamide, thermoplastic adhesive, and wood.

The exact composition may vary from piece to piece.

The frame is included.

About SoftGround Studios

SoftGround Studios is an LGBTQ+ business, founded in 2026 and run by artist Azzeline Jorieux, with help from her partner Morgan MacFadyen.

Azzeline has been making these textile works since 2024. The studio was founded as a tribute to the artistic women who came before her and focuses on multidisciplinary textile art that brings color and joy into the home.

Choose Blue or Pink and give a piece of wall or a shelf its own fluffy personality.